Marketing Your Rental Property

HD photos and flexible showings reduce vacancy

Marketing Your Panama City Rental Property

Professional Rental Market Analysis

Pricing the home correctly is one of the most important factors in getting it rented quickly. Overpricing the home will cause the property to rent less quickly, costing you time and money.

We start with a competitive rental price analysis which combines market data with our professional knowledge of current market conditions to give you the most accurate rental price possible. This will get the home rented fast and for the most that the market will bear.

Professional Photos

If your property doesn’t look good online then prospective tenants will not want to come view it in person. We take professional photos of our homes - In our experience properties that have professional photos get rented much faster.

Online Advertising Exposure

We advertise on over 600 websites, including MLS, Trulia, HotPads etc. We also boost our ads on both Homes.mil (military off base housing) and Facebook for maximum Exposure to the market.

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Owner or Renter?

What We Do

As Your Panama City Property Manager

Marketing

Marketing is key to successful rentals. We provide an expert market analysis for each property we manage to maximize your return on investment. We advertise on over 600 websites and work with non-IDX platforms such as Homes.mil for off-base military housing and Facebook Marketplace to find the Tenants where THEY are looking.

Tenant Screening

We conduct extensive screening on all tenants and handle every aspect of getting your investment rented in the shortest time possible. Our application process is 2-part. We only collect $10 for the initial application fee which allows us to conduct a background check to assure the safety of our agents showing the property, if Tenants decide to move forward, we then collect the additional $35 per Tenant to do our extensive secondary vetting process which includes reference checks, income verification, employment verification, Transunion credit pull and social media vetting.

Rent Collection

All rents are charged to the Tenant on the FIRST of the month, and considered late by the 4th. We then charge late fees of $25 per day to get your rents paid QUICKLY. We do not hold rents, as soon as the money clears our bank, we transfer it to your bank. Tenants have multiple options for paying rents including online payments, automatically deducted rents from their bank accounts, payment by credit cards, as well as in office payments. We do not accept cash.

Maintenance

We conduct inspections at mid-lease 60-90 days in, as well as when the renewal period approaches to ensure that your property is being taken care of throughout the Lease period and all maintenance issues are being addressed. Owners receive inspection reports in their email promptly after inspections are completed.

Financial Reporting

With our detailed financial reporting tools, it's never been easier to keep tabs on your investment. Log into your owner portal to view statements & more.

Eviction Protection

In the unfortunate event that a Tenant needs to be evicted from your rental, we handle all Notices and Eviction paperwork in-house so there is no need to get expensive attorney’s involved. We do NOT charge any additional fees for eviction of Tenants that WE place. Has your experiment in self management gone wrong? Need us to evict your Tenant when we take over management of your property? This service is available for $350 when you sign with us.

Do you NEED a Property Manager?

Managing rental property is rarely "passive." Between maintenance, emergencies, HOA compliance, and financials, the demands of a portfolio—whether one unit or a hundred—can quickly become overwhelming. Professional property management is the lifeline you need when you're drowning in voicemails and logistics.

Full Sail Realty of NWFL alleviates these daily pressures, helping your portfolio reach its full potential. We have seen firsthand how freedom from the daily grind allows our clients to focus on what matters: growing their business.

Why Hire a Property Manager?

A professional manager provides more than just extra hands; they offer a wealth of experience and high-end tools. Key benefits include:

• Time and cost savings

• Higher tenant satisfaction and retention

• Streamlined maintenance and record-keeping

• Access to vetted experts and market insights

How to Maximize Professional Management

1. Delegate the "Boring" Tasks

Full Sail Realty handles rent collection, tenant communication, and repairs. For busy owners, having a professional field late-night plumbing calls or roof inspections is a massive relief. Beyond convenience, our seasoned processes and list of trusted contractors keep your maintenance expenses in check and your books tidy.

2. Let Experts Manage Tenants

Finding quality tenants is critical but difficult. We manage the entire lifecycle: professional marketing, quality photography, background checks, and showings. Once a lease is signed, we foster positive relationships through responsive service. Happy tenants stay longer, which means fewer vacancies and more consistent rental income for you.

3. Leverage Technology and Networks

Solo investors often lack the budget for state-of-the-art management software. We provide our clients with advanced online portals for rent payments, maintenance tracking, and detailed accounting. Additionally, you gain access to our network of vetted contractors, legal experts, and tax advisors—priceless resources when you’re out of your depth.

4. Utilize Local Strategic Insight

Whether you own one home or dozens, our experience provides unique insight into what works. We help you create a strategy for acquiring or liquidating assets and navigating tax deferrals. With "boots on the ground" across the region, we provide the latest data on local property values, rental demand, and changing zoning regulations.

5. Tax Benefits

One of the BEST reasons to hire a property manager is the tax benefits. Always consult with your CPA first, but most investors find that the tax deductions and depreciation of your rental properties will benefit you financially through tax savings. If you really want to take advantage of tax savings, consult with your CPA about cost segregation strategies, then call Full Sail Realty of NWFL and let us help you find the perfect property to achieve your goals!

Conclusion

Professional management is the key to unlocking the next level of your investment career. By removing daily distractions and tightening operations, we free you to act with greater confidence and focus on your long-term goals.

To learn more about how Full Sail Realty of NWFL can help your business, contact us today for a free rental analysis.